What do people do when they hear about a company, or a product, they are not familiar with? They go on the Internet to learn more about it, and the first place they visit is the company’s website.
In the 21st century, the Internet serves as a virtual portal that connects consumers with businesses locally and globally. For any business, regardless of size and industry, the company web page should tell potential customers everything they want to know about the business – it is the most important business and sales representative within the organization. Yet, research shows that nearly 40% of small businesses around the world did not have a website as of last year.
Some business owners and stakeholders still feel that creating and maintaining a website can be costly and contributes minimal value to their ventures. A number of them may choose to prioritize other business strategies, such as door-to-door sales or product development. However, not all businesses would survive long by taking a traditional approach to operations.
While it’s true that many businesses do not have an urgent need to carry out certain projects, nor a budget like multinationals to spend on R&D, having a website can still be a worthwhile investment.
Foundation of Marketing Strategy
All businesses must market their products and services at some point. By creating a website, it means that you have established the foundation for an everlasting marketing platform for your business. As mentioned, the company website is the place where your customers and prospective clients all wish to visit. Thus, not only is it a bad idea to operate without a website, every business should allocate as many resources as possible into their web content to attract more customers.
This is especially true for businesses that are just starting out. According to a survey by BrightLocal (see graph), as many as 97% of consumers use the Internet to find local businesses. Imagine missing out on market share simply due to a lack of online presence? The perils of losing customers can be avoided with just a tidy, user friendly website to showcase what your business is all about.
Opportunity to Grow Your Business
What’s special about small businesses is that they often compete with those of similar sizes, and the website is one of the ways to differentiate a business from its competitors. A company can use the website to present its unique qualities, whether it be in the form of products, customer service or pricing, and leverage this online presence to separate itself from the rest of the pack.
Furthermore, a website can add credibility and reputation to a business. Suppose a business relies on “word of mouth” to grow its customer base, the general public can always question the validity of the information, but with a website, that business holds itself accountable for what it communicates to customers. Since people today tend to compare products and services through online research, your website can add legitimacy to your business, cementing its status in the market and creating opportunities for future success.
Show, Not Tell
Your website should show the entire world what your business is about, why is it different and how they could contact you. The conventional ways of telling others about your business may still work, but that’s a risk no small business would take in the modern age of Internet. Now, the question is not whether your business should invest in a website, but by how much?
Fortunately, a handful of IT service providers offer web development services just for small businesses in their areas. These services are usually tailored suited to the needs of each business and cover the entire web development process from start to finish.
Be careful and choose Web Development service provider
that can develop engaging websites.
Remember, your website is virtual YOU!
To learn more about our services or schedule a complimentary consultation with our IT experts, please contact us.
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Vission Technology Inc. is one of the only teams in the Greater Vancouver Area that provides Marketing and Web Development Services in addition to Managed IT services. Web Development Services entail Vission Technology Inc. assisting small business owners in helping to establish an impactful digital presence at any stage of their business. Vission Technology Inc. can be involved at any stage of the creation of a digital footprint starting from content creation to server hosting. With its excellent project management skills and years of experience, Vission’s services span every part of the Greater Vancouver Area (Vancouver, Richmond, Burnaby, New Westminster, Delta, Coquitlam, and Langley).